Why Choose Our Products?

Full line of Flawless and Healthy nail polish

Because we care about your health, and the health of the planet

This was the premise we have set out with when choosing to make a product, and a brand, whose main goal is not the colloquial “bottom line” ($) but whose goal is to build a new type of economy, one that’s based on care, and one that does not put economical gain above everything else.

So, these are the ingredients we do not use – and why


Toluene is a toxic ingredient used in solvents, paints, and other industrial products; if you are pregnant, repeated exposure to toluene may increase the risk of damage to the fetus.


Dibutyl phthalate, or DBP, is used mainly in nail products (as a solvent for dyes) and it can enhance the capacity of other chemicals to cause genetic mutations; in lab experiments, it has been shown to cause developmental defects and reduced sperm count.


Camphor is a waxy, flammable, white or transparent solid; it can transfer through the placenta to the fetus, causing birth defects and stillborn births. Camphorated oil can be particularly dangerous and can cause birth defects even when inhaled.

Formaldehyde and Formaldehyde Resin

Formaldehyde, and formaldehyde resin, are common ingredients in nail hardeners and nail polishes. The International Agency for Research on Cancer classifies formaldehyde as a known human carcinogen.


Parabens are the most widely used preservatives in personal care products. Lately, they have raised many questions, among those being: Is the rising incidence of breast cancer linked in part to parabens, which have an ability to mimic estrogen, and have been found in breast cancer tumours? And, are declining sperm counts and increasing rates of male breast cancer and testicular cancer related to the fact that these chemicals can be absorbed into our skin, potentially disrupting our endocrine systems? We think: better safe than sorry …especially now, when you have a choice in using products who has them, or not.

Additionally, we never ad:

  • Isopropyl acetone
  • Methyl ethyl ketone
  • N-methyl-pyrrolidone
  • Ethyl acrylate
  • Ethyl methacrylate
  • Methyl methacrylate

We are vegan and vegetarian friendly: just like you, we care about what we put IN our bodies just as much as we care about what we put ON our bodies! 😉

We are gluten free, just in case you have allergies!

We are mom-to-be friendly. We believe the health of your child starts with you, from the very time of your pregnancy –it is of vital importance not to subject your child, and yourself, to unnecessary, dangerous chemicals which are absorbed thru the biggest organ your body has, your skin.

We are also, and will always be, cruelty free. We do not test on animals. Period!

We are made in the U.S. We believe in keeping business as local as possible, and contributing to our great society we are a part of.

We have a professional grade nail polish, that is also long lasting and fast drying –because we know those things matter when choosing a polish –and because everything can coexist, we don’t think flawless comes at the expense of healthy! 😉

Last but not least, thank YOU for choosing our product; we know you have plenty of choices, so we don’t take your trust, and your purchase, for granted! 🙂